Job Description

Apply on or before 18th May 2024

The Senior Manager - Healthcare Promotions is responsible for developing and executing promotional strategies to increase awareness, engagement, and adoption of healthcare products or services. They collaborate with cross-functional teams to ensure that promotional activities comply with regulatory standards and align with the organization's marketing objectives.

Key Responsibilities

• Develop and implement promotional campaigns to drive product/service adoption and achieve sales targets.
• Collaborate with internal stakeholders (e.g., marketing, sales, regulatory affairs) to ensure promotional activities are aligned with business goals and comply with industry regulations.
• Analyze market trends, competitor activities, and customer insights to identify opportunities for strategic promotions.
• Manage advertising, PR, and digital marketing efforts to effectively reach target audiences.
• Oversee the creation of promotional materials, including brochures, websites, social media content, and advertisements.
• Monitor and evaluate the effectiveness of promotional campaigns through data analysis and metrics tracking.
• Provide guidance and leadership to a team of marketing professionals to ensure successful execution of promotional initiatives.

Preferred Skills

• Strong understanding of healthcare industry regulations and compliance standards (e.g., FDA guidelines, HIPAA).
• Proven track record of developing and executing successful promotional campaigns in the healthcare sector.
• Excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Strong analytical and problem-solving abilities, with proficiency in data analysis tools and techniques.
• Effective communication and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels.
• Leadership qualities, including the ability to motivate and inspire team members to achieve their goals.

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